Free Essays on Media As A Social Prolem

The Media as a Social Problem The mass media plays a large role in modern society. Indeed, many have argued that people spend more time in â€Å"mass-mediated† interaction than in actual human interaction. The mass media, then, would seemingly be an excellent position to initiate social change, positively affect social problems, and help combat social ills that are considered normal patterns of behavior. Yet, the mass media has largely failed in addressing and helping to solve social problems. As seen through its presentation of the three major variables of race, class, and gender, the mass media has actually served to contribute to the social problems it covers, reinforcing them, and creating an inter-related cycle in which these problems continue. TV has become perhaps the primary vehicle that society receives its information and presents its values and expectations. One of the most important roles television plays is its presentation of news and information. What a station chooses to present as newsworthy can play a strong role in how people view their society and the world around them. Often, television news sources have followed a philosophy of â€Å"if it bleeds, it leads†, focusing on violence in urban environments. This violence occurs more frequently in black neighborhoods, resulting in what amounts to essentially as a steady, nightly stream of reports on violence in the inner-city by and among African-Americans. In this way, the television media plays a strong role in formulating racial problems as seen by the interactionist approach. With the constant display of these images two problems quickly emerge. First, the minority groups become subject to stereotypes as the images presented become fixed mental images and are exaggerated and applied to the group as a whole. Whites, according to this model, â€Å"learn† that minority groups are â€Å"less intelligent, more violent, or generally less human†. Additional... Free Essays on Media As A Social Prolem Free Essays on Media As A Social Prolem The Media as a Social Problem The mass media plays a large role in modern society. Indeed, many have argued that people spend more time in â€Å"mass-mediated† interaction than in actual human interaction. The mass media, then, would seemingly be an excellent position to initiate social change, positively affect social problems, and help combat social ills that are considered normal patterns of behavior. Yet, the mass media has largely failed in addressing and helping to solve social problems. As seen through its presentation of the three major variables of race, class, and gender, the mass media has actually served to contribute to the social problems it covers, reinforcing them, and creating an inter-related cycle in which these problems continue. TV has become perhaps the primary vehicle that society receives its information and presents its values and expectations. One of the most important roles television plays is its presentation of news and information. What a station chooses to present as newsworthy can play a strong role in how people view their society and the world around them. Often, television news sources have followed a philosophy of â€Å"if it bleeds, it leads†, focusing on violence in urban environments. This violence occurs more frequently in black neighborhoods, resulting in what amounts to essentially as a steady, nightly stream of reports on violence in the inner-city by and among African-Americans. In this way, the television media plays a strong role in formulating racial problems as seen by the interactionist approach. With the constant display of these images two problems quickly emerge. First, the minority groups become subject to stereotypes as the images presented become fixed mental images and are exaggerated and applied to the group as a whole. Whites, according to this model, â€Å"learn† that minority groups are â€Å"less intelligent, more violent, or generally less human†. Additional...

A Guide to Nouns

A Guide to Nouns A Guide to Nouns A Guide to Nouns By Mark Nichol A noun was traditionally described as â€Å"a person, place, or thing,† but some definitions further specify what can constitute a thing, including an action, an idea, a quality, or a state of existence. This post discusses types of nouns and other issues related to nouns. Classes of Nouns Abstract and Concrete Nouns Abstract nouns are those that refer to concepts or ideas, such as justice or evolution. By contrast, concrete nouns represent physical entities that can be observed by one or more senses; examples include apple, dog, and house. Some nouns have both abstract and concrete meanings- for example, a pillar is a column that serves as a commemorative object or a structural support, but by extension, the word refers to a figurative concept related to the latter sense: a principle, for example, that is part of the identity of an organization. (In addition, a person may be referred to as a pillar of the community, but although person is concrete, the person does not literally provide structural support for an edifice.) Collective Nouns A collective noun is one that, despite the lack of plural inflection, refers to a group (as in the case of committee) or to an entity consisting of multiple members (for example, government or police). In American English, such terms take a singular verb form unless the emphasis is clearly on the constituents of the collective, as in â€Å"The staff were pleased to hear about the new workplace policy,† though many writers (and editors) are more comfortable with a revision that more explicitly focuses on the individuals, such as â€Å"Members of the staff were pleased to hear about the new workplace policy.† Compound Noun A compound noun is one that consists of two or more words. Compound nouns may be closed (warlord), hyphenated (mind-set), or open (â€Å"post office†). Generally, a compound of more than two words is hyphenated, as in jack-in-the box, but a proper name consisting of more than two words is almost always open (â€Å"Royal Canadian Mounted Police†). Countable and Mass Nouns Countable nouns are those that may take an indefinite article (a or an) or a plural form, or be combined with a numeral (such as three) or a counting quantifier (such as several). Countable nouns include car, finger, and event. Mass, or uncountable, nouns, are those that do not have these properties, such as blood, equipment, and information. Many nouns have senses as both countable and mass nouns. For example, rain is an uncountable phenomenon, but one can refer to a succession of rains. Proper Nouns A proper noun is one that denotes a unique entity, such as a specific person (John), place (Earth), or thing (iPhone). Writers frequently err in capitalizing generic descriptions thought to be specific. For example, a person might be described as â€Å"a Marketing Director†; though the person does in fact hold that job title, it is not unique to that person (although it is capitalized as part of the entity description â€Å"Marketing Director John Smith,† which is unique). Similarly, one might be said to have â€Å"earned a Master’s Degree†; although the diploma that documents conferring of the degree is unique, a degree demonstrating mastery of a particular academic discipline is distributed to numerous people, and thus the word is generic. In addition, words that, as part of a specific appellation, are capitalized are sometimes erroneously capitalized in isolation, as in â€Å"the Committee.† This style is common in content published by institutions and organizations (and sometimes codified in their house style guides) that refers in shorthand to a particular committee, and it is a tradition in legal text, but in most other contexts it is considered an error. Considerations About Nouns Nominalization and Conversion Avoid the jargonistic overuse of noun forms of verbs in place of the verbs themselves, itself known jargonistically as nominalization, to make sentences more concise, direct, and accessible. (For example, â€Å"effect a transposition† is easily replaced by transpose.) A related issue is conversion, by which a verb becomes a noun (as in the use of take in â€Å"We filmed the scene in one take† or â€Å"What’s your take on that?†). Many conversions are unobjectionable in isolation, but take care not to let them overwhelm your prose. Noun Plagues One obstacle to clarity, prevalent in business content, is the use of multiple nouns as adjectives describing a terminal noun, as in â€Å"The topic of the webinar is compliance risk management program governance.† Avoid such strings of nouns-cum-adjectives before a noun, which many people may read haltingly because even if they are familiar with the terms that constitute the phrase, they will not know until they reach the actual noun that they have come to the end of it. Revise the phrase to reflect a more relaxed syntax so that it can be read with relative lack of effort: â€Å"The topic of the webinar is governance of programs pertaining to compliance risk management.† Plural Forms English is maddeningly inconsistent, especially in forming plurals. For example, the plural of avocado is avocados (avocadoes is a variant), while tomato is rendered tomatoes in its plural form. (These words derive from the same language, Nahuatl, and as in the case of the name of the language, the ending sound of both native words is l, but they took different paths through Spanish.) Other problematic words include those ending in y and some words adopted from Greek and Latin; for example, plural endings for some Latin words (such as antenna and index) vary depending on sense. Another complicating category is compound nouns (such as fathers-in-law). When in doubt, consult a dictionary. (And, to be safe, when not in doubt, consult a dictionary.) Other types of nouns that may require writers to consult with a dictionary (or a style guide) so that plural forms are correctly rendered include plurals of proper nouns and for abbreviations, letters, and numerals. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:Dialogue Dos and Don'tsCapitalization Rules for the Names of GamesEspecially vs. Specially

Good Deed Report (Part 1) + Professor Memo (Incident Report - Part 2) Assignment

Good Deed Report (Part 1) + Professor Memo (Incident Report - Part 2) - Assignment Example Immediately after college, I landed a part-time job in a fast food restaurant in the city before receiving my college results. After working for a few months, I received a notification that I had qualified to pursue a degree course at the University. When admissions were close, I was preoccupied with registration and admission procedures and seldom found time to attend work. In the last week of administration, I had many follow-up activities related to my university admission and did not find time to go to work. However, Allan multitasked and served customers at the counter and food service unit. I was new at work, and it was difficult finding an employee at the restaurant to cover for me. My colleagues in the food service unit were often overwhelmed in the afternoons after working throughout the morning. Therefore, my absence was unwelcome unless I had someone to replace me at the unit to avoid overworking my colleagues. Allan was the most unlikely colleague since he was working in the accounting department, but the only employee left. It was amazing when he agreed to my request after thoroughly explaining why I would be away. The fast food restaurant was small compared to other restaurants in the city. However, the increasing number of colleges surrounding the restaurant was a potential market for expansion and growth, especially during the fall. Many factors made Allan succeed in performing both duties and tasks. Firstly, I recognized Allan has exceptional customer relations skills. It is apparent many customers arriving in the evening had delayed service because he had to juggle between receiving money from customers and serving them food. Secondly, Allan is a team player. He has never worked in the food service unit, thus, not familiar with many employees there. However, he managed to get along with the employees to offer a lasting experience to customers. Finally, I was surprised by

Human Resource Management in the Uk Essay Example | Topics and Well Written Essays - 1500 words

Human Resource Management in the Uk - Essay Example The HR department must know how to measure performance in a global setting. The HR staff must pursue talent management initiatives for executives. The HR staff must revamp organizational capabilities and competencies to enhance the performance of company employees. The HR department must help the employees identify with and actively push for corporate global brands. In addition, international joint ventures, transfer of knowledge and foreign direct investment also pose several challenges to HR staff. The recurrent challenges refer to subsidiary to Company Headquarters relations and the management of expatriate employees. (Sparrow et.al., 2004). The effective deployment of human resources is a strategy which helps firms attain competitive advantage. The HR departments of UK companies respond to the needs of the firms as these participate in global competition. (Sparrow, et. al., 2004). Most UK companies start operations in the domestic marketplace. This set-up demands that all of the firm's facilities, employees, and customers within the boundaries of one country. In this context, employees may differ to a certain degree in terms of their regional or ethnic origins but the pool of employees is homogeneous. International firms consider their international markets as part of their domestic operations. This strategy requires that firms enter international markets by building production facilities in foreign countries. Multinational firms build facilities in different countries to make use of costs and production efficiencies. The HR problems tackled by multinational companies are similar to those faced by international companies. The HR department needs to consider the cultural, financial, legal, and economic linkages of several countries. (Sparrow, et. al., 2004). Transnational firms utilize modern, high quality products and services at minimum costs. These firms combine the strength of global efficiencies with local responsiveness. Transnational companies specialize in economies of scale and emphasize flexibility and mass customization of products. In this set-up, HR systems should encourage flexible production create synergies through the cultural differences. Multinational firms locate facilities in a particular country to tap that country's market. The transnational firms take into account the cultures, political, legal and economic framework to choose locations around the globe. These firms have multiple headquarters spread across the globe, which redounds to less hierarchy, hence, emphasizing decision-making. These HR systems attract, train and retain executives who are not only competent in cross-border transactions but are also competent in decision-making in flattened organizations. In a transnational firm, the HRM issue is to identi fy strategic advantages of a given set of labor resources. (Sparrow, et. al., 2004).In a study by Deirdre McCaughey and Nealia S. Bruning (2005) global corporations such as McDonalds and Hewlett Packard derive more than 60% percent of their revenues from international operations. The HR departments of these companies hire employees for foreign assignments as a strategic human resource strategy (Brewster, 1997). The assignment failure of expatriate employees is due to the failure of the HR Department to provide training to engage with people from varying cultures. Other

Impact of Social Networking Sites Essay Example for Free

Impact of Social Networking Sites Essay Decreased productivity: * Employees would get distracted when they have access to social networking sites. This will decrease their work efficiency, hence decreasing the productivity of the company. * Even if they are using the social networking sites for promotion or advertisements (job-related work), it is impossible to justify or make sure that every second they are on the social networking site, they are doing job-related work. If we cannot justify that, we cannot justify the salaries of the employees because they are paid to work, not to facebook. * It does not do the company any good in terms of their productivity if they allow their employees to access social networking sites in workplaces, as they would not be able to track what they employees are doing (whether they are doing job-related work or not). Hence, this is not cost-efficient and it is a waste of human resource as the salaries paid to the employees are not justified. * Company Security. The social media is on the World Wide Web and it is very easy for anyone and anybody from anywhere to simply hack in or simply cause a little trouble. Say, some private projects get accidentally exposed. Information can be easily gotten from the internet, and so unwanted information leaked can also be spread like wild fire. Employees will undoubtedly end up chatting with friends on the social media sites, and may accidentally leak out info when complaining to a friend, whom they did not know was from a possible competitor of the company, for example. Schools: Insignificant educational information on the social networking site: * Although some may argue that students can learn something new through the social networking sites, but the truth is the information we get on social networking sites are not significant in terms of educational purposes. What we normally see on these sites are probably latest updates that our friends post. Hence, there is no educational information on social networking sites. If we allow them in schools, we would be diverging our attention away from the main purpose of a school: which is to educate our next generation. * Furthermore, supposing social networking sites could be used for educational purposes and it would be as effective as our current education system, there will be no need for schools or even teachers. The students can have self-directed learning using the social networking sites at home. It will be a distraction to the students: * No matter how hard we can try to deny the fact, but the fact remains that social networking sites will just become a distraction to the students in schools where they are supposed to be educated. The students would probably be distracted and start updating their status on facebook or twitter etc. This decreases the student’s ability to listen to the teacher and eventually affect one’s learning which is not justifiable as more of the schools receive funds which comes from the government and eventually the taxpayers’ money. Hence, with needed justification from the government to the taxpayers, we cannot allow social networking sites in schools to prevent more distraction. Decreased face-to-face communication: * The students would lose valuable opportunities for direct face-to-face communication if social networking sites are allowed in schools. They would be able to communicate even behind the computers; however this is not beneficial to the student’s development as they might not be able to communicate efficiently to others when they go out to work in the society. Social networking sites are not effective for teaching and learning of the syllabus: * Social networking sites cannot meet the need of the some subjects, for example Mathematics where graphs need to be drawn and social networking sites would not be able to meet this need. * Also, exams cannot be done in social networking sites as the answers of every candidate needs to be protected, hence it does not make any sense to allow social networking sites in schools because it is not suitable for the syllabus. What they say:| What we say:| WORK: Social networking sites can be used for promotion of the company’s products. It is very efficient as the audience base is very large.| Yes we agree that it will be effective advertisement for the company if social networking sites can be used, however we cannot justify that every second that the employee spend on social networking sites, it would be for promotion purposes. This is precisely why we cannot allow them in the workplaces because it decreases work efficiency and productivity which is more significant to the company compared to advertisements. Another point is, it is easier, once uploaded to media websites, for people, to vandalise and find faults with , e.g. the video used for advertisements. Editions can be made and reposted (with simple hacking) and doom the company. To go through the trouble to specially ensure high security defeats the purpose of a wide spread and open internet online.| WORK: Save cost to advertise on social networking sites, because it is free and effective for small companies.| First, no company will not have a budget for advertisements. Second, even if they don’t have budget, they cannot justify that every second that the employee spend on the social networking sites will be for promotion. Hence, they might lose productivity while trying to save money on advertisements. Third, this kind of advertisement is not as effective as media advertising as people might just ignore the posts posted by the companies. (Compared to media advertising where impact on the consumers will be greater.)| WORK: Helps in efficiency and effectiveness, as speed is increased, internet gives ample information, easier to complete tasks online, and even if the person is not there in person, the same work could still be done, if not more effectively.| Half the time, as seen from results, we end up getting distracted by other news and information along the way while doing the job. At the end of the day, job is incomplete or a sloppy job as employee was distracted. Sure, employers could try to enforce certain restrictions on certain functions, or have a time limit, but it will then negate the advantages of using social media. | SCHOOL: Social networking sites could be used as convenient sources for students to discuss, brainstorm and do groupwork. Also, teachers could use them platforms for storing extra notes, and useful information, updates, and even extra notes about what to prepare for future lessons. This reduces time wastage on preparing and talking about things which can easily be read. If they need clarification but forgot to ask during class, you have SOCIAL MEDIA to the rescue! | Such benefits are common place and often discussed. But we managed before without such social media, without much difficulty, and it is not worth using social media with all the disadvantages that come with its use. Distractions, inattentiveness, the tendency for students to bicker nonsensically, e.t.c lead to excessive time wastage.In class, they have lesser tendency to waste time, as there is the presence of the teacher or even without the teacher, in person to person, they are more likely to think and try to brainstorm whatever ideas they get immediately, and can bounce off each other.if really such a need to share notes e.t.c., still social media is not the correct choice. File-sharing websites or simply creating an email update group would be far more efficient. |

Dominant Women in Society :: essays research papers

In the story Hunger as Ideology by Susan Bordo women are portrayed as passive and inferior to men. Bordo looks into advertisements to prove her point about how visible it is that women are how they are suppose to be dainty and quaint. In the movie â€Å"The Thomas Crown Affair† it is totally opposite; the woman in this story is independent, strong, and self-reliant. She is able to outsmart him and prove to him that she is able to survive without any help. The modern women has transformed and broken the stereotype and have made their way into society as an equal. Nowadays, advertisements depict how women should act, dress, and eat. For example in Hunger as Ideology, it show two different advertisements for Haagen-Dazs Ice cream, one with a man who just finished a half-pint smiling, the other with a woman who just took a bite from her ice cream bar. Although very discreet, the message is visible to consumers. Another example, are the sugar-free Jell-o ads, where an attractive slender woman is leaning back on a chair eating jell-o from a glass. Above the picture is a quote which says, â€Å"I’m a girl who just can’t say no. I insist on dessert†. To the side of the ad, it states, â€Å"Every woman is entitles to her just desserts. Just as long as dessert is Sugar Free Jell-O Gelatin. It’s light and fruity and fun. And it’s only calories.† This ad emphasizes on how women want dessert, but its only okay to have it if its sugar free. â€Å"The dessert you don’t have to desert† because itâ€⠄¢s sugar free. Same concept with the Wonder Light Bread, in this ad two women are side by side on a park bench one holding a carrot, the other happily smiling with a sandwich and the ad saying, â€Å" You’ll think your cheating, but you know your not†¦It’s Wonder Light bread†. These ads accentuate how its okay to eat a lot, as long as you eat â€Å"light†. Women look upon these ads and are convinced that this is how they are suppose to be, but in the Thomas Crown Affair, the message is completely opposite. Catherine Banning, is the insurance lawyer for the case against the stolen Monet painting in the â€Å"Thomas Crown Affair†. It is evident that she is a strong independent woman who needs not to rely on anyone especially a man.

Saurer

Saurer: The China Challenge Question 1 Comparing with the China staple fiber twisting machines, Saurer Twisting Systems (STS) has a number of strengths. The STS are leading product and incorporated state-of-the-art engineering. The technology and R&D helped STS to build up functional brand, the STS machines helped the customers to improve efficiency, quality and productivity. Hence STS is a strong brand and highly regarded by many customers. Being the largest manufacturer of textile machinery, Saurer can offer full solutions to customers.According to Exhibit 4, there are Sauer’s products in different steps of the textile value chain from spinning to embroidery. Thus, Saurer has the capability to penetrate into textile industry in a great depth by extensive product offering. However, STS do not have the price advantage comparing with local Chinese competitors. STS had simplified the functions of the sophisticated machines into â€Å"good enough† machines so as to cater f or the needs of China market, however, the pricing is 31. % more than Muratec, and twice the price of Rifa i. e. the close competitor. As Chinese customers tend to be price-sensitive, they would prefer low-priced manufacturers like Rifa for faster pay-back. In addition, STS products are imitated and the functions copied by Chinese competitors because of weak protection of intellectual property in China. This weakened the strength of STS in terms of product functionality. Most of the locally made twisting machines were copies of those manufactured by Saurer or a Japanese competitor.In some cases, the colors of the machines and the brochures – including printing errors – were reproduce Saurer’s usual position in the high-end market meant that identifying and reaching customers for low-end solutions would be challenging for its sales force. Since the company had historically focused on customers with high-end needs, it sales force had little contacts with the low-e nd segment. Saurer also encountered the difficulty to adopt to Chinese market.The Chinese customers only ordered new machines after receiving orders for yarn, which meant that they then needed very quick delivery. Additionally, they tended to be less interested than their Western counterparts in machine ergonomics – labor costs were low and replacing workers was easy – although some had begun to appreciate that more efficient machines could enable them to increase revenue. Question 2 Saurer should enter the China market with lower functionality. Firstly, Chinese customers are price-sensitive and they concern about the pay-back period.By offering low-functionality machines at lower price, Saurer can captured this low-end customer groups by fulfilling their basic needs. Secondly, Saurer can build up the customer base for future business, as Saurer can introduce other textile machines for their customers. However, margins on the new product were likely to be significantly lower than on their existing products, and even if they managed to achieve some aggressive cost targets, there was a concern that the new product could cannibalize their high margin, premium machines.So Saurer lost its product leadership by lowering the machines functionality. Hence, the good enough machines do not help Saurer to win customers by brand and functionality for this low-end segment. The pricing of STS machines become critical as customers are price-sensitive. Question 3 To protect Saurer’s brand, they should use a dual brand marketing strategy for the new products and sophisticated products. Its Volkmann brand was the leader in the premium end of the market, both in China and globally.In order to avoid jeopardizing the brand and minimize sales canalization, Saurer should adopt a different brand name for its low-end and lower-priced machines. As for pricing, Saurer should try to match with the competitors so as to win a bigger market share in this low-end market. To improve the margin, Saurer may consider to lower the production cost. As the low-end customers had little interest in preventive maintenance and annual contracts, Saurer had to change its business model for the low-end market segment.Since customers preferred quick repair service in proximity, Saurer may consider to develop partnership with local machine repairing centers by supplying the components at lower cost, so as to increase the competitiveness of Saurer machines as comparing with other low price competitors. Currently, Volkmann had 7 sales staff for China market. To cater for this fast growing low-end segment, the company should develop a separate local sales team for low-end market so as to penetrate into the low-end market. According to the company’s quick analysis, 85% of the potential demand of the new machines would be in 6 of China’s 22 provinces.Saurer may allocate the sales team into 6 geographical areas and launch the new machines. Question 4 If Sa urer decided not to introduce the new product, it will have to set its premium position and target the high-end segment, i. e. the export-oriented state-owned firms which were typically able to get licenses to buy imported textile machines. Being the global leader in textile machines, Saurer can ride on its competitive advantage by offering full solutions in different stages of value chain and helping these high-end customers to achieve economy of scale.

Kkkj

Position Description: Analyst Programmer – C# . Net Purpose of Position: To design, develop, deliver and support Images in Space systems and services. To work with all areas of the Images in Space business to design and deliver future systems and services. The role requires the delivery of industry leading solutions that are reliable, scaleable and easy to use. This position operates in a multi-tasking environment and will involve support of clients (Internal and External) via phone, email and in person.There is the requirement to work with the Senior Development Analyst and/or technical pre-sales staff to perform analysis and establish user requirements, deliver projects to time and budget, and support these systems to company and client specific agreed service levels. This position is also tasked with supporting a development culture based on consistent methodologies and best practices for design, testing, security and hosting. Reports to: Head Developer and Solutions Archit ect Key Accountabilities: Project Assignments: Analyze, design, build and test business / technical solutions to meet both our internal needs and the needs of our users. †¢ Provide . NET, SQL Server and general development skills and experience to the Software Development team. †¢ Maintain and support existing applications. †¢ Conduct relevant â€Å"Requirements Analysis† to develop an accurate understanding of system requirements, in order to design the best solution within project, business and technical constraints. †¢ Accurately estimate the time and investment required to implement solutions. †¢ Analyse the mpact of any programmed changes to existing systems, and implement changes so as to minimise disruption to production environments. †¢ Create functional software from technical designs and system requirements documentation. †¢ Test software against specifications. †¢ Create and maintain systems documentation. †¢ Share knowl edge and experience relevant to the project with team members. Personal Work Practice and Productivity †¢ Accept responsibility and ownership for agreed personal/project objectives, timelines and deadlines. †¢ Manage assigned work to ensure it is completed on time and to budget. Complete administration tasks within agreed timelines. †¢ Share information and work with other developers / team members. †¢ Actively work in alignment with the vision and values of the company. Quality Management †¢ Support, maintain and improve Images in Space development methodologies, procedures and standards. †¢ Ensure the quality of the final deliverables by establishing and checking technical standards, and by verifying that the products meet or exceed requirements. †¢ To provide quality assurance to colleagues. Systems Support †¢ Proactively identify system modifications and/or enhancements (scalability, performance, ease of use etc). Ensure all systems are fu lly operational in accordance with contracted performance measures and/or Service Level Agreements. Other responsibilities may include any development duties that we reasonably require you to do. These may change from time to time to reflect the changing requirements of your position and our business. Key Performance Criteria: †¢ Delivery of projects against defined milestones and budgets. †¢ Customer satisfaction / absence of complaints. †¢ Speed of solutions (efficiency). †¢ Rework rate (bugs). †¢ Stability and Performance of Production software. Stability and Performance of Development Infrastructure. General Skills: †¢ Ability to analyse and define system requirements. †¢ Systems architecture and design. †¢ Deliver functional software using appropriate web technologies. †¢ Ability to learn new technologies. †¢ Strong communication and inter-personal skills. †¢ Lateral thinking. †¢ Self management. †¢ Provide direct training and support to development staff and end users. Technical Skills: †¢ Microsoft and related technologies – C# / . NET Framework †¢ Web sites & Web services (ASP. NET, MVC) †¢ AJAX programming experience. Experience in Object Relational Mapping Tools ( e. g. : Subsonic, Nettiers, nHibernate) †¢ Microsoft SQL Server †¢ Standards Compliant Design and Markup (HTML / XHTML / XML & CSS) †¢ DOM Scripting (JavaScript, JSON & related frameworks (e. g. : jQuery, YUI/ExtJS ) †¢ Support legacy sites & services (Cold Fusion) †¢ Separation of presentation and content by use of Cascading Style Sheets. †¢ Experience in Fireworks or Photoshop for image creation or manipulation. †¢ Web Service or Service Oriented Architecture experience. †¢ Basic computer & systems hardware knowledge and networking skills.

2019 Social Media Content Calendar How to Easily Plan Every Post

2019 Social Media Content Calendar How to Easily Plan Every Post Just because you missed the get organized new years resolution or the spring cleaning round of organization, doesnt mean you cant get your social media organized now. No time like the present, amirite? But, theres one problem: how do you keep everything organized? The best way to get started is with our 2019 social media content calendar template. Itll help your team plan all your posts for the entire year, all in one spot. In this post, we’ll walk you through how to use it and keep your social media marketing organized all through 2019. Then, we’ll even show off how to use as your all-in-one social media calendar app. Let’s dive in and make next year your most organized one yet. Download Your 2019 Social Media Content Calendar Keep all your social media marketing on track! With this easy-to-use calendar spreadsheet template, your entire social team can schedule posts, monitor deadlines, optimize your posting schedule, and more. Plus, we’ve included these bonus templates, too: Social Media Campaign Template:  Plan every campaign from start to finish with this template. Social Media Strategy Template:  Set goals, select channels, and more. Social Media Content Strategy Template: Figure out which types of content youll create to achieve your goals. Social Media Campaign Proposal Template: If youre a consultant or work at an agency, use this template to land more social media clients. How Often to Post On Social Media Infographic: Use this visual reference guide to optimize your posting schedule and frequency. Get ‘em all free below, and then read on to learn how to use your new calendar. 2019 Social Media Content Calendar: How to Organize A Year of Posts the Easy Way.What is a Social Media Calendar? A social media marketing calendar can be anything you use to plan and execute your social media posts. They're typically built using either a spreadsheet or an app (like ). We'll explain how to use the free spreadsheet-based calendar template included in this post. Then, we'll also show what you can do with . Why Do You Need A Social Media Content Calendar? As someone who has been working in social media marketing for the past five years, not having a social media calendar forces teams to operate in the dark. That inevitably leads to confusion, frustration, and a lack of focus. That's no way to effectively create consistent content on social media. Three reasons to use a #social #media #content calendar: 1. Transparency. 2. Organization. 3....Social calendars give your team an overview of what content needs to be published, what’s coming next, and the strategy behind why content is being published at a certain date and time. They also help you keep up a consistent posting schedule because you never have to scramble and figure out what to post next. When your marketing team has several different things going on at one time, knowing your social posts are lined up and ready to go frees up time and mental energy for other tasks. In short? Save your sanity and use a calendar. Start By Conducting a Simple Social Media Audit Before you begin to fill out the social media calendar template you just downloaded, you need to determine what channels and content types you’re going to be using. First, list out the social media channels that your organization is currently active on. Second, evaluate the effectiveness of those channels. There are three things you need to consider when evaluating your channels: Where is your audience? If your target audience is more active on one platform over another, that active platform is where you need to be focusing your efforts. What platform has experienced the most growth in the last year? If you see tremendous growth on a platform, look through your analytics to find out why. Is it a certain content type that’s attracting audience attention? Or, maybe a specific campaign boosted your growth? Where is your traffic and engagement coming from? Is there an individual social channel that seems to be engaging your audience and driving more traffic to your website? What is your team doing on that channel differently than others that are potentially causing that difference? At the end of the day, your team needs to follow the lead of your audience. Recommended Reading: Spark Your User Persona to Life With These 9 Important Tools Figure Out Which Types of Social Media Content You'll Create The last part of your social media audit should include deciding which types of posts you’ll be sharing across each of your channels. There are four main different post types that your team can publish on social: Images.  This could include single images or gallery posts. Videos.  This could include live video streaming (ex: Facebook Live) or natively uploaded video content. Text.  Sometimes catchy copy is all you need. Links.  Links to external content (owned or curated) would fall under this category. Depending on your team’s capabilities and which networks you’re on, some of these content types might be more important to you than others. If you’re already posting consistently across different social channels, use in-app analytics for each channel  to  look for spikes in engagement and traffic. What types of post content are causing those spikes? On Facebook, that data can be found by going to Insights Posts: On Twitter,  go to your profile picture, click the drop-down menu and select Analytics Tweets: On Instagram,  go to your business profile, select the little bar graph in the top right-hand corner and choose Posts: For LinkedIn go to Manage Page Analytics Updates: Accessing Google+ analytics is a bit more involved. But, they're easy to find once you know where to look. Check out this video for a full walkthrough: Finally, for Pinterest go to Analytics   Profile Top Pin Impressions: If you want an easy way to access your social message analytics, use ’s Social Engagement Report. To access the social reports select Analytics in the sidebar of : There you'll find a range of social media reports like individualized channel reports, a social engagement report, a social campaign report and a top message report. Recommended Reading: How to Drill Into Data to Extract Powerful Social Media Insights How To Use Your New Social Media Calendar Template Next, let’s look at how to use your new social media calendar. Nail Your Post Copy The calendar is broken out with networks listed on the left. Then, there are fields for Content, Image Link, and Time for each post. Start by choosing a day and network for your post. Then, write your post copy in a Content field: Need tips on writing awesome social posts? Check out this infographic for optimization best practices on each network: Recommended Reading: The Six Types of Social Media Content That Will Give You the Greatest Value If you want to really pack a punch with your social media messages optimize them for each network to encourage your audience to interact with them by using our Social Message Optimizer. To use the Social Message Optimizer  first create your message and enter it into the field: Hit Score My Message. A score will generate for each of social channel. You can click on each one and edit the message individually to bring up your score: If you continue scrolling down on each channel you’ll see a brief overview of what is and isn’t working well for your message on a channel: As you continue to scroll down you’ll see a breakdown of what you can fix to help make your content even better: Once you have a message where you want it to be you can copy it into your calendar. Recommended Reading: The Best Social Media Copywriting Guide to be a Social Word Ninja Add Visual Content The next step is to include any visual content and links each post will need. The easiest way to do this is to upload your videos and images into a cloud storage system (like Google Drive or Dropbox) and copy and paste the link into your calendar, so your  social team can easily access it. For this example, we’ll be using Google Drive. Go to your drive and create a folder. Title it 2019 Social Media Images (or something appropriate for your business or campaign): Once you’re in the folder go to the left-hand side menu and click +New and +File Upload: Upload the images or videos that need to go with your post and label the photo or video with the date that it’s supposed to be published: Select the image and click share in the upper right-hand corner: In the following screen click Get Shareable Link: Copy the link into your calendar: The last step in filling out your calendar is including a time that you want your post to publish. To maximize the number of people that see your posts, you’ll need to send them at the best time. Once you’ve determined your time enter it into your calendar: If you’re using The Social Organizer, creating everything from single social posts to entire campaigns is even easier. To schedule your messages, click the + symbol in your calendar: Click  Social Message  from the content types pop-up : Choose your channel and craft your copy: Add images, videos, or links by navigating through menu tabs in your post: Once you have your content in place schedule your posts a certain time or let publish them at the best time by selecting Best Time from the drop-down menu: After that your social content is ready to go. Recommended Reading: How to Make the Best Social Media Images the Easy Way Plan Your Social Media Marketing Themes For The Entire Year Coming up with a year’s worth of content can seem a bit intimidating, but there are recurring events that you can add to your calendar to help fill it. Some popular events to add to your calendar could be: Holidays: Use National Day Calendar to find ones you might not have even heard about. Events: These can be company, local, or national events. Sales:  If you have recurring sales like a Black Friday or Cyber Monday sale you can use them to fill your social calendar. Product or feature launches: If your team is launching new products or a new feature that accompanies your project build that momentum with a social media campaign. Themes: Create your social content around different topics that relate to your organization. This saves your team from posting about the same things over and over again. That can add up to a lot of things to keep track of, fast! There is a trick to keep track of your content: color-coding. In your template, you’ll notice a color key at the end of every month. Simply color-code posts that correspond with different campaigns, events, or promotions you’ll have planned throughout the year: Or add a color fill to the cell: This way your team can keep track of what events are coming up when. It also makes transitioning them over to a new calendar each year much simpler. Optimizing Your Posting Schedule Your social media posts will get little traction unless you optimize the times they post to the network. â€Å"What if I don’t have a posting schedule yet?† That’s okay, we’ll help you plan one. At , we went through 10 different studies  and came up with this basic social sharing schedule you can use as a starting point: Now maybe you team can’t post that frequently. Start with publishing at a frequency your team can handle and work your way up to a more robust schedule. Once your team gets into a rhythm you’ll be able to publish more content faster and faster. If you really wanna step up your posting game, let help you out with Social Templates. Social Templates are part of an automation feature that lets your team create different publishing schedules and attach them to campaigns, content and more. To use social templates, go to your calendar and create a social campaign: Click the box in the upper right-hand corner and click +New Template: Add in the number of social messages that you want to be included in your posting schedule: Save your template and apply it to your campaign: Once you have your schedule established you need to optimize the time they publish to reach the maximum number of eyeballs. Each social media channel has different suggestions for the optimum times to post. Based on 20 different studies here are the best times to post on each social media channel: Recommended Reading: What 20 Studies Say About the Best Times to Post on Social Media? You can continue to use the infographic and manually schedule your posts. Or, if you’re a customer, you can automate your posting schedule with Best Time Scheduling. Best Time Scheduling automatically publishes your posts at the best time for your audience and using the feature is as easy as clicking a button. Go to your calendar and craft a social media post by clicking + Social Message: Scroll down to the bottom of the post and in the drop-down menu select Best Time: Let’s say you schedule a post that does really well with your audience. Wouldn’t you want to use it again? That’s where ReQueue comes in. ReQueue is the most intelligent evergreen content tool on the market, and all it takes is a few clicks to republish your best content over and over again. To start, select ReQueue on the left-hand side menu: Create a ReQueue group by selecting +New Group.   Next, you'll choose if you want an intelligent group or a placeholder group. Intelligent groups automatically fill gaps in your social schedule based on the best times to be posting on social media. Placeholder groups are made with all those #motivationmonday and #tbt posts in mind. You can set your social messages on to send on specific days and times to make your job just a little easier. To add a message to your ReQueue group, scroll down the bottom of the post, toggle the ReQueue switch to on and choose the group you want to add your message to: Plan All Your Marketing in One Place... Including Social Media. Finally, bring your social media into the marketing team fold so everyone knows what's being posted and when. is the only way to organize all your marketing projects in one place. 2019 Social Media Content Calendar How to Easily Plan Every Post Just because you missed the get organized new years resolution or the spring cleaning round of organization, doesnt mean you cant get your social media organized now. No time like the present, amirite? But, theres one problem: how do you keep everything organized? The best way to get started is with our 2019 social media content calendar template. Itll help your team plan all your posts for the entire year, all in one spot. In this post, we’ll walk you through how to use it and keep your social media marketing organized all through 2019. Then, we’ll even show off how to use as your all-in-one social media calendar app. Let’s dive in and make next year your most organized one yet. Download Your 2019 Social Media Content Calendar Keep all your social media marketing on track! With this easy-to-use calendar spreadsheet template, your entire social team can schedule posts, monitor deadlines, optimize your posting schedule, and more. Plus, we’ve included these bonus templates, too: Social Media Campaign Template:  Plan every campaign from start to finish with this template. Social Media Strategy Template:  Set goals, select channels, and more. Social Media Content Strategy Template: Figure out which types of content youll create to achieve your goals. Social Media Campaign Proposal Template: If youre a consultant or work at an agency, use this template to land more social media clients. How Often to Post On Social Media Infographic: Use this visual reference guide to optimize your posting schedule and frequency. Get ‘em all free below, and then read on to learn how to use your new calendar. 2019 Social Media Content Calendar: How to Organize A Year of Posts the Easy Way.What is a Social Media Calendar? A social media marketing calendar can be anything you use to plan and execute your social media posts. They're typically built using either a spreadsheet or an app (like ). We'll explain how to use the free spreadsheet-based calendar template included in this post. Then, we'll also show what you can do with . Why Do You Need A Social Media Content Calendar? As someone who has been working in social media marketing for the past five years, not having a social media calendar forces teams to operate in the dark. That inevitably leads to confusion, frustration, and a lack of focus. That's no way to effectively create consistent content on social media. Three reasons to use a #social #media #content calendar: 1. Transparency. 2. Organization. 3....Social calendars give your team an overview of what content needs to be published, what’s coming next, and the strategy behind why content is being published at a certain date and time. They also help you keep up a consistent posting schedule because you never have to scramble and figure out what to post next. When your marketing team has several different things going on at one time, knowing your social posts are lined up and ready to go frees up time and mental energy for other tasks. In short? Save your sanity and use a calendar. Start By Conducting a Simple Social Media Audit Before you begin to fill out the social media calendar template you just downloaded, you need to determine what channels and content types you’re going to be using. First, list out the social media channels that your organization is currently active on. Second, evaluate the effectiveness of those channels. There are three things you need to consider when evaluating your channels: Where is your audience? If your target audience is more active on one platform over another, that active platform is where you need to be focusing your efforts. What platform has experienced the most growth in the last year? If you see tremendous growth on a platform, look through your analytics to find out why. Is it a certain content type that’s attracting audience attention? Or, maybe a specific campaign boosted your growth? Where is your traffic and engagement coming from? Is there an individual social channel that seems to be engaging your audience and driving more traffic to your website? What is your team doing on that channel differently than others that are potentially causing that difference? At the end of the day, your team needs to follow the lead of your audience. Recommended Reading: Spark Your User Persona to Life With These 9 Important Tools Figure Out Which Types of Social Media Content You'll Create The last part of your social media audit should include deciding which types of posts you’ll be sharing across each of your channels. There are four main different post types that your team can publish on social: Images.  This could include single images or gallery posts. Videos.  This could include live video streaming (ex: Facebook Live) or natively uploaded video content. Text.  Sometimes catchy copy is all you need. Links.  Links to external content (owned or curated) would fall under this category. Depending on your team’s capabilities and which networks you’re on, some of these content types might be more important to you than others. If you’re already posting consistently across different social channels, use in-app analytics for each channel  to  look for spikes in engagement and traffic. What types of post content are causing those spikes? On Facebook, that data can be found by going to Insights Posts: On Twitter,  go to your profile picture, click the drop-down menu and select Analytics Tweets: On Instagram,  go to your business profile, select the little bar graph in the top right-hand corner and choose Posts: For LinkedIn go to Manage Page Analytics Updates: Accessing Google+ analytics is a bit more involved. But, they're easy to find once you know where to look. Check out this video for a full walkthrough: Finally, for Pinterest go to Analytics   Profile Top Pin Impressions: If you want an easy way to access your social message analytics, use ’s Social Engagement Report. To access the social reports select Analytics in the sidebar of : There you'll find a range of social media reports like individualized channel reports, a social engagement report, a social campaign report and a top message report. Recommended Reading: How to Drill Into Data to Extract Powerful Social Media Insights How To Use Your New Social Media Calendar Template Next, let’s look at how to use your new social media calendar. Nail Your Post Copy The calendar is broken out with networks listed on the left. Then, there are fields for Content, Image Link, and Time for each post. Start by choosing a day and network for your post. Then, write your post copy in a Content field: Need tips on writing awesome social posts? Check out this infographic for optimization best practices on each network: Recommended Reading: The Six Types of Social Media Content That Will Give You the Greatest Value If you want to really pack a punch with your social media messages optimize them for each network to encourage your audience to interact with them by using our Social Message Optimizer. To use the Social Message Optimizer  first create your message and enter it into the field: Hit Score My Message. A score will generate for each of social channel. You can click on each one and edit the message individually to bring up your score: If you continue scrolling down on each channel you’ll see a brief overview of what is and isn’t working well for your message on a channel: As you continue to scroll down you’ll see a breakdown of what you can fix to help make your content even better: Once you have a message where you want it to be you can copy it into your calendar. Recommended Reading: The Best Social Media Copywriting Guide to be a Social Word Ninja Add Visual Content The next step is to include any visual content and links each post will need. The easiest way to do this is to upload your videos and images into a cloud storage system (like Google Drive or Dropbox) and copy and paste the link into your calendar, so your  social team can easily access it. For this example, we’ll be using Google Drive. Go to your drive and create a folder. Title it 2019 Social Media Images (or something appropriate for your business or campaign): Once you’re in the folder go to the left-hand side menu and click +New and +File Upload: Upload the images or videos that need to go with your post and label the photo or video with the date that it’s supposed to be published: Select the image and click share in the upper right-hand corner: In the following screen click Get Shareable Link: Copy the link into your calendar: The last step in filling out your calendar is including a time that you want your post to publish. To maximize the number of people that see your posts, you’ll need to send them at the best time. Once you’ve determined your time enter it into your calendar: If you’re using The Social Organizer, creating everything from single social posts to entire campaigns is even easier. To schedule your messages, click the + symbol in your calendar: Click  Social Message  from the content types pop-up : Choose your channel and craft your copy: Add images, videos, or links by navigating through menu tabs in your post: Once you have your content in place schedule your posts a certain time or let publish them at the best time by selecting Best Time from the drop-down menu: After that your social content is ready to go. Recommended Reading: How to Make the Best Social Media Images the Easy Way Plan Your Social Media Marketing Themes For The Entire Year Coming up with a year’s worth of content can seem a bit intimidating, but there are recurring events that you can add to your calendar to help fill it. Some popular events to add to your calendar could be: Holidays: Use National Day Calendar to find ones you might not have even heard about. Events: These can be company, local, or national events. Sales:  If you have recurring sales like a Black Friday or Cyber Monday sale you can use them to fill your social calendar. Product or feature launches: If your team is launching new products or a new feature that accompanies your project build that momentum with a social media campaign. Themes: Create your social content around different topics that relate to your organization. This saves your team from posting about the same things over and over again. That can add up to a lot of things to keep track of, fast! There is a trick to keep track of your content: color-coding. In your template, you’ll notice a color key at the end of every month. Simply color-code posts that correspond with different campaigns, events, or promotions you’ll have planned throughout the year: Or add a color fill to the cell: This way your team can keep track of what events are coming up when. It also makes transitioning them over to a new calendar each year much simpler. Optimizing Your Posting Schedule Your social media posts will get little traction unless you optimize the times they post to the network. â€Å"What if I don’t have a posting schedule yet?† That’s okay, we’ll help you plan one. At , we went through 10 different studies  and came up with this basic social sharing schedule you can use as a starting point: Now maybe you team can’t post that frequently. Start with publishing at a frequency your team can handle and work your way up to a more robust schedule. Once your team gets into a rhythm you’ll be able to publish more content faster and faster. If you really wanna step up your posting game, let help you out with Social Templates. Social Templates are part of an automation feature that lets your team create different publishing schedules and attach them to campaigns, content and more. To use social templates, go to your calendar and create a social campaign: Click the box in the upper right-hand corner and click +New Template: Add in the number of social messages that you want to be included in your posting schedule: Save your template and apply it to your campaign: Once you have your schedule established you need to optimize the time they publish to reach the maximum number of eyeballs. Each social media channel has different suggestions for the optimum times to post. Based on 20 different studies here are the best times to post on each social media channel: Recommended Reading: What 20 Studies Say About the Best Times to Post on Social Media? You can continue to use the infographic and manually schedule your posts. Or, if you’re a customer, you can automate your posting schedule with Best Time Scheduling. Best Time Scheduling automatically publishes your posts at the best time for your audience and using the feature is as easy as clicking a button. Go to your calendar and craft a social media post by clicking + Social Message: Scroll down to the bottom of the post and in the drop-down menu select Best Time: Let’s say you schedule a post that does really well with your audience. Wouldn’t you want to use it again? That’s where ReQueue comes in. ReQueue is the most intelligent evergreen content tool on the market, and all it takes is a few clicks to republish your best content over and over again. To start, select ReQueue on the left-hand side menu: Create a ReQueue group by selecting +New Group.   Next, you'll choose if you want an intelligent group or a placeholder group. Intelligent groups automatically fill gaps in your social schedule based on the best times to be posting on social media. Placeholder groups are made with all those #motivationmonday and #tbt posts in mind. You can set your social messages on to send on specific days and times to make your job just a little easier. To add a message to your ReQueue group, scroll down the bottom of the post, toggle the ReQueue switch to on and choose the group you want to add your message to: Plan All Your Marketing in One Place... Including Social Media. Finally, bring your social media into the marketing team fold so everyone knows what's being posted and when. is the only way to organize all your marketing projects in one place.

Buy a Baseball America`s Favorite Game Essay Online

Buy a Baseball America`s Favorite Game Essay Online Essay about Baseball As spring comes in, when the beauty of the earth comes alive one more time, the great American game begins in North America and Canada. It is so much more than a ball game played between two teams of at nine players on a diamond-shaped field – with bases, gloves, bats and balls, a mound, dirt on in infield, grass in the outfield, and people in the stands. Baseball is a game of graceful athleticism, intelligence, and class. At times, baseball is like a ballet, a performance and a mind game, a game of chess. It’s very different than – even superior to –that ruthless game called American football, not to be confused with soccer. Baseball is far more humane in nature than football, which is a brutish game of violence much too similar to war. Baseball is a gentleman’s game, a thinking mans sport of brains, strength, stamina, speed, and reflex. Also, baseball, which is said to have evolved from the British game cricket, was created in New England around the time of the American Civil War, played by Union soldiers to occupy their downtime, to probably distract them and aid in helping them keep their sanity when not fighting. It requires concentration and competition, so it was a helpful tool in bringing them together to do something fun and enjoyable. Next came professional baseball leagues in various parts of the country, in cities in most states in America. Over time, in one form or another, people all over were playing the great game – whether for fun on pastures or on a flat, dirt field. Then it became a spectator sport during the summer months. Late nights meant for baseball all day long, and people began paying money to see games. It is still this way today. They were paying money to see the best local players compete against the best players in other locations, regions or towns. Since then, since the turn of the 21st century, baseball has been a staple of American life, culture, and society. This may be the reason baseball is called, time and time again, â€Å"America’s Favorite Pastime.† Today, Major League Baseball has become the authority on professional baseball in the United States – and has become a multi-million-dollar company (if not a multi-billion-dollar one). Its  games and other retail items attract millions and millions of Americans every year, and the professional league fan base extends to South America, Canada, Europa,  and Asia. Its  players – Major League Baseball players – make millions of dollars a year, through contracts with each team, which is essentially a large corporation, and through deals with athletic equipment companies, sponsors, and other such things. That is a lot of money for someone to play a game that was played for fun by soldiers in the Civil War, a game played by children on long summer days. In the last 150 years since the game was created, baseball – the actual game itself – probably hasn’t changed too much. It still involves the same notions and requires the same language, the same basics of the game, its  basic principles and rules and standards and requirements. But the game has most definitely changed. A major problem in American professional baseball these past couple decades has been the use of performance-enhancing drugs, like steroids, among the game’s best and most famous players. For someone who grew up idolizing these players and wanting to emulate them, it can be a real downer to think they are human and fallible ones at that, too human to be heroes and to do heroic things. They are only people who could play a simple game very well to the point they could get paid to do it day in and day and for years at a time. It has become an industry and not just a game. That game has changed – and not necessarily for the better.

Ethical dilmma Assignment Example | Topics and Well Written Essays - 250 words

Ethical dilmma - Assignment Example Let us take an example to clarify the importance of ethics in marketing. Classic Technologies is a firm, which manufactures electric products, such as, washing machines, microwave ovens, and juicers. The company is based in Philadelphia and for the time being carries out its business operations only in Philadelphia. A few months ago, the company launched its marketing campaign for a comparatively low priced newly manufactured washing machine. To attract the customers, the managers of the company introduced a one get one free scheme. The scheme was that if a customer buys a washing machine, the company would provide the customer with a free juicer machine of the same quality. A large number of customers opted to buy the washing machines. However, the company could not live up to the expectations of the customers because the juicer machines, which the company used to provide to the customers, were of very low and compromising quality. The customers trusted the company’s words, b ut they were hurt badly because of the quality, which the company provided to the customers. The ethical issue involved in this example was that the company should have provided the customers with excellent quality as promised but the company went against marketing ethics, which not only resulted in customer dissatisfaction but also affected the image of the company. Works Cited Smith, Scott.

Globalisation - challenges for ceos and solutions Essay

Globalisation - challenges for ceos and solutions - Essay Example Globalization has been a part of human evolution over the centuries. The first phase of globalization occurred from the 1870s to World War I, this was accompanied by industrialization and increase in global trade. The second phase is said to have begun with the end of the Cold war in the 1990's. Technology and communications have been the drivers of this phase. (Parrett: 2005). "Globalization" implies economic integration of nations through trade, investment, production, flow of capital, information technology, joint ventures, mergers and acquisitions and other related activities. (Phua : 2004 ). It is essential to understand the scope and dimensions of globalization to enable business benefit from the opportunities for growth as well as the perils. The role of a CEO in the integrated World of tomorrow is all important. However the exact dimensions of the challenges faced by CEOs and their role thereof in the global environment have not been fully defined. Globalization is also takin g place in diverse environments geographically, politically and socially, thus the challenges faced by the CEOs are varied. It is therefore essential that we undertake an analysis of this essential facet as it will define the social as well business environment of the future. (Napolitano: 2006)The role of globalization in the growth of business has been well recognized in recent times. Globalization today is driven by policy changes where governments have reduced the obstacles for trade, thereby making it a tool for development. (Bhagwati : 2004). In a survey of CEOs carried out in the United States, over 75 percent of the CEOs identified international customers, consumers and employees as more important and approximately 70 percent determined reduction in the role of labor unions. With growth opportunities limited at home, it was also identified that expansion of market share was important for growth for which globalization provided the ideal vehicle. (NIST Survey :1998). The chall enge of globalization for companies is to harmonize local sensitivities to the harsh realties of competitive business in the international arena. (Duncan: 2002). Globalization is also driving competition and hence creating new opportunities. These need to be seized and companies should position themselves to take advantage of the situation. (Parrett: 2005). Globalization also creates complexity, this creates a need for the CEOs to explain and manage this complexity successfully. (CEO Survey). Globalization has created economies of scale at an international level creating beneficiaries from variations in inflation; savings, competition, and job creation in say China with low-cost manufacturing which has kept inflation low. (Parrett: 2005). Role of CEOs The CEO has a major role to play in sustaining corporate continuity in a cohesive manner to include intangible facets as customer satisfaction, product and service quality, ethical conduct and reputation, operational performance, and employee commitment. (Parrett: 2005). The CEO has to transact with the society as a whole and particularly its three major constituents, other companies, government, and civil society. (Napolitano: 2006). The CEO has to seamlessly link the organization globally and locally by synergizing its goals and aspirations in both the dimensions. (Napolitano: 2006). A CEO should be sensitive to ensure that the organizations goals and operations are not creating resentment in society which in the final analysis would damage the company in the longer run. (Napolitano: 2006). A CEOs role is perceived as a partner rather than a leader. It has a lot to do with effective management of the company, its external involvement as well as the government. (Global Corporate Citizenship : 2003). Nearly 80 percent of CEOs say they have made reducing unnecessary complexity a personal priority. Their primary focus areas are information